And the beat goes on. 

An outfit deceptively called Lawyers of Distinction ran another ad in The New York Times on Sunday, May 18, congratulating its “newest esteemed members for 2025”, including a lawyer from Oregon.

How the organization continues to recruit members is beyond me since the whole thing is a fraud. It’s obviously hard to crush a cockroach.

Even the Oregon State Bar has refused to chastise Oregon lawyers who have signed up for the outfit. The state Bar says its member lawyers are not engaged in unethical conduct when they assert to clients that their selection as “Lawyers of Distinction” is reliable evidence of their legal skills and achievements.^[1] This despite the fact “Lawyers of Distinction” is nothing more than a pay-for-play outfit with only a virtual office. (It’s useful to remember here that this is the same Oregon State Bar that reinstated former Oregon Secretary of State Shemia Fagan’s license to practice law, which requires honesty and moral fitness, after her scandalous behavior as Oregon Secretary of State)

It’s a scam.

Want evidence?

Some lawyers at the Davis Law Group in Seattle nominated Lucy, the office’s 5-pound teacup poodle, and paid the membership fee. Lucy didn’t go to law school, but she passed her state ‘bark exam” the law firm said, had been recognized by the legal community as a ‘top dog’ and was a member of the King County Bark Association.

Lucy, recipient of a “Juris Dogtor”, was accepted. Lawyers of Distinction even sent Lucy a plaque naming her one of the top 10 percent of attorneys in the country and congratulated her on Twitter. Suffice it to say, Lucy was thrilled. 

Lawyers of Distinction claims to have a 26 members from Oregon, including its newest, Raun Atkinson, a criminal defense lawyer and  owner of the Atlas Law Group in Bend

Impressed? Don’t be. 

About all that’s required to be named a “Lawyer of Distinction” is to apply yourself or be nominated, fill out some online forms and pay a fee. 

According to the Orlando, FL-based organization’s website, a Charter Membership, for $475 a year, comes with a “Customized 14″ x 11″ genuine rosewood plaque”. A Featured Membership, for $575 a year, brings the plaque and inclusion in a membership roster published in USA Today, The New York Times, The American Lawyer and the National Law Journal.

Then there’sthe Distinguished Membership, for $775 per year (described on the organization’s website as “Most Popular”), which brings the rosewood plaque, the membership roster ads and an 11″tall translucent personalized crystal statue.

Lawyers of Distinction, incorporated in 2014, is like diploma mills, outfits that claim to be higher education institutions, but only provide illegitimate academic degrees and diplomas for a fee.

The Lawyers of Distinction website describes the application review process in a lengthy, complex statement that suggests a rigorous review.^[2]

Don’t believe it.

 It’s selling plaques and badges.  It’s paying for meaningless accolades.

According to the Florida Division of Corporations, “Lawyers of Distinction Inc.” is a private for-profit company with a principal address of 4700 Millenia Boulevard, Suite 175, Orlando, FL 32839. 

Robert B. Baker, at the same address, is listed as the President in the company’s 2023 Annual Report. But don’t go to the office address expecting to be ushered into a space with a clean, modern aesthetic that communicates success. The address is only a virtual office. The site offers a “Platinum Plan” for $69 a month and a “Platinum Plan with live receptionist” for $194 a month. 

Robert “Robbie” Brian Baker, a member of the Florida Bar (Bar #992460), is also the founder and owner of Baker Legal Team at 2255 Glades Rd., Ste 330-W, Boca Raton, FL 33431. According to the Baker Legal Team website, he has a degree from Boston University School of Law in 1989 and a B.A. from Ithaca College.  He began his career, the website says, as a prosecutor working as an Assistant District Attorney in Kings County, New York. 

As an aside, the firm’s website has the chutzpah to highlight that it’s a member of Lawyers of Distinction. 

Lawyers of Distinction claims to have over 5000 members. If 5000 lawyers have signed up for the Distinguished category at $775 this year, the organization will rake in $3.9 million. Quite a haul.

Lawyers of Distinction used to try to quell doubts about its legitimacy by including on its website a  section headed, “Is Lawyers of Distinction A Scam? With Over 5000 Members, See What Lawyers Have To Say.” All the section contained was a few member comments and ratings, such as, “Andre L. Pennington – June 20, 2022, I love the opportunities that this honor provides. I highly recommend!” Now the link just takes you to a page that says, “Lawyers of Distinction currently has over 5000 members in the United States. The best way to hear about someone’s actual experience with a company is to receive information from an actual user, not a 3rd party.” 

It’s likely that few attorneys have been duped by Lawyers of Distinction, lured into believing they’ve been selected for a rare honor based on their legal work. They must figure that impressing potential clients is worth the mendacity and deception.

But the widespread use of Lawyers of Distinction by attorneys really just represents the decay of honest professional representation. If the American Bar Association and state bar associations really cared about lawyers’ clients they would be cracking down on such misleading marketing ploys. If the publications that run the outfit’s ads, such as The New York Times, gave a whit about truth in advertising, they’d decline to run its ads, too.

And if an attorney ballyhoos their selection as a Lawyer of Distinction to you, beware. They are living in a world of unearned praise.

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^[1] On Oct. 9, 2023, I filed a complaint with the OSB asserting that a number of Oregon lawyers are misrepresenting their credentials by asserting that their selection as “Lawyers of Distinction” is evidence of their legal skills and achievements. On Feb. 17, 2024, I filed a second, more detailed complaint and followed up with an email requesting a response.

On May 20, 2024, Linn Davis, Assistant General Counsel and CAO Attorney, sent a response saying he found no reason to pursue any charges of professional misconduct by Oregon lawyers.

“You expressed concerns that Oregon lawyers are improperly using membership in “Lawyers of Distinction” to advertise their services,” he wrote in an email. “Lawyers of Distinction” appears to be a marketing firm that uses some criteria to determine what lawyers are eligible for promotion. Listings on the “Lawyers of Distinction” site include a statement regarding the criteria for promotion and a link to apply for consideration. I lack any sufficient basis for believing the statements there to be false regarding the organization or the significance of membership. I also lack evidence that any particular lawyer in Oregon has utilized this marketing tool in a misleading manner. I conclude that there is no sufficient basis to warrant a referral of your concerns to Disciplinary Counsel. Because I find no sufficient evidence of professional misconduct, I will take no further action on this matter.”

This despite the fact the Oregon Rules of Professional Conduct (as amended effective January 1, 2024) for Oregon attorneys is explicit about how attorneys must communicate about themselves:

Rule 7.1 A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material representation of fact or law, or omits a fact necessary to make a statement considered as a whole not materially misleading. 

Rule 8.4 It is professional misconduct for a lawyer to…engage in conduct involving dishonesty, fraud, deceit or misrepresentation that reflects adversely on the lawyer’s fitness to practice law. 

In my view, an Oregon attorney claiming he or she is a exceptional because of membership in “Lawyers of Distinction” is clearly making “a false or misleading communication” and engaging in “professional misconduct” involving “dishonesty” “deceit” and “misrepresentation”.

^[2]Lawyers of Distinction Members have been selected based upon a review and vetting process by our Selection Committee utilizing U.S. Provisional Patent # 62/743,254. The platform generates a numerical score of 1 to 5 for each of the 12 enumerated factors which are meant to recognize the applicant’s achievements and peer recognition. All applicants must be licensed to practice law. Members are then subject to a final review for ethical violations within the past ten years before confirmation of Membership. A Lawyers of Distinction Nomination does not guarantee membership and attorneys may not pay a fee to be nominated. Attorneys may nominate to Lawyers of Distinction their peers whom they feel warrant consideration. The determination of whether an attorney qualifies for Membership is based upon the aforementioned proprietary analysis discussed above. Membership is not meant to infer any endorsement of Lawyers of Distinction by any of the 50 United States Bar Associations or The District of Columbia Bar Association. Any references to “excellent,” “excellence,” or “distinguished” are meant to refer to the Lawyers of Distinction organization only and not to any named member individually.