Christmas is coming and the Made In Oregon company is ready, drawing throngs of shoppers eager to celebrate their ties to the Beaver State.
When I moved to Oregon from the East Coast 40 years ago, on my first trip back I carried with me a large green bag filled with “Made In Oregon” presents, solidifying my allegiance to my new home.
“Fifty years ago, nobody thought a store that sold only Oregon made products was possible,” says Made In Oregon’s website. “As an Oregon native, Sam (Naito) knew there was an opportunity to showcase locally made goods and was committed to bringing the Made In Oregon concept to life. A few months later, he did just that.
But stroll through a Made In Oregon store today. Look closely and you will see “Made In Oregon” is a slippery term. “Made In Oregon”opened its first store at Portland International Airport in 1975,” the company says. “Since then we have worked hard to build a trusted reputation as a source for high-quality products that are made, designed, or grown in Oregon.”
The fact is “made, designed, or grown in Oregon” leaves a lot of wiggle room and the company takes advantage, allowing companies with limited Oregon connections that manufacture their products out of state , including in other countries, to sell their products at the Made in Oregon stores. It’s the word “designed” in Oregon that opens the door wide enough to drive a truck through, enabling “localwashing” to prosper.
At the Washington Square store, for example, dozens of Hydro Flask bottles highlight that they are “Designed in Bend, Oregon”. The company’s website reinforces the message: “Our HQ is nestled in a Pacific Northwest wonderland–Bend, Oregon. We’re ridiculously lucky to have always been surrounded by mountains, rivers and lakes. It’s in our DNA. It shapes our products, people, and what we’re about as a company.”
But I looked closer at the bottom of the bottle and noticed, “Made in China”

Then I checked out a “Comfort Colors” t-shirt. Turns out that was “Made in Honduras”.

Then I examined a “Greetings from Oregon” postcard.

That was “Made in. Missoula, Montana”.

How about the Super Stretch “Replant Pairs” Portland Airport design socks I discovered? They were “Made by craftsman in JAPAN”.

How about the “Night-Night Portland” book for children. Surely that was made in Oregon.

Nope. Published by an Illinois company and “Printed and bound in China”.

Despite Made In Oregon’s deception, the state’s Travel Oregon agency still promotes the company’s website at TravelOregon.com, saying visitors will access “Local products made, caught or grown in Oregon”.
So much for truth in advertising.







