Grab them by the throat, Jeff, and don’t let go.

I’m standing with you, Jeff.

How could I not after getting your letters pleading for money and using every poll-tested word in the book to convince me to make my check payable to Jeff Merkley for Oregon.

merkleySenate

You tried to capture me with the first line, hitting me over the head by asking me if I’m “fed up with Koch-style special interests always getting their way in Washington.”

“Koch-style special interests.” Ah, yes. Always lead with a reference to the Koch brothers, the favorite bogeymen of the Democrats, denounced by MoveOn “for using your vast wealth — more than the combined wealth of the bottom 40 percent of Americans — to corrupt our democracy” and assailed by Senate Majority Leader, Harry Reid for being “un-American” and leading the way to a dystopian America run by moneyed interests.

Forget about the fact the Democrats have their own moneyed interests. According to OpenSecrets.org, from 1989 to 2014 rich donors gave Democrats $1.15 billion — $416 million more than the $736 million given to the GOP. Among the top 10 donors to both parties, Democrat supporters outspent Republican supporters 2-to-1.

 Then you asked if I’ve “…had it with the Republicans shilling for the wealthy and powerful.”

“Shilling.” What a great word. A shill supports something with the pretense of sincerity, when in fact he’s being paid for his services. So I guess while the Republicans shill for their wealthy patrons, the Democrats shill for theirs. In your case, principal contributors to your campaign during 2009 -2014 have been:

 

Industry    Total raised       From Individuals From PACS
lawyers/law firms $337,313 $259,615 $77,698
Leadership PACs $166,500 0 $166,500
Real estate interests $146,868 $74,358 $72,510
Building trade unions $117,000 0 $117,000

Oh, and I just loved your appealing for my money “because the Republicans and their special interests cronies are hell bent on defeating me in 2014.”

“Cronies.” Another loaded word. The Republicans don’t have supporters, backers or enthusiasts. They have despicable, contemptible, loathsome “cronies”, part of a corrupt system of trading favors.

Then you said your race against Republican Monica Wehby is “going to be an uphill battle” because you “refuse to play ball with the Washington insiders…”

Ah yes, those dreaded “Washington insiders.” But wait a minute. You’ve been back there in D.C. for almost six years now. Aren’t you an “insider”, too. Or, with all the anti-Washington sentiment going on, are you trying to make voters forget that you’re an incumbent?

You also warned me that your record “…will be twisted into as many smears as special interest Super PACS can jam into a 30-second TV ad.”

So the TV ad you have up now asserting that Wehby will vote in favor of measures to “gut the middle class”, isn’t a smear? I mean, you know that the growth in Medicare costs, for example, jus unsustainable. And when a researcher hired by the Democratic Party of Oregon got ahold of a police report on Wehby’s alleged harassment of an ex-suitor and it somehow became public, wasn’t that a smear?

All candidates rely on catchphrases to define themselves and their opponents, as well as establish the framework of the campaign. Part of the reason is because, even though candidates sometimes talk about issues, “The unspoken reality…is that the vast majority of Americans don’t vote based on particular issues at all,” Dr. Frank Luntz wrote in Words that Work. “The fabled issue voter is a rare specimen indeed. ‘Agrees with me on the issues’ is inevitably one of the least important candidate attributes in determining public support.”

Instead, Americans decide who to vote for more on a candidate’s image or vibe, Luntz says.

You know that. You know most voters don’t really know that much about the substance behind issues and don’t deal well with complexity or intricacy. So you’re trying to poison the well with negative sounding buzzwords about the opposition. Smart.

 

 

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