Facebook has officially launched its Instant Articles feature where full stories from media outlets are displayed, rather than links to the media sites. Media such as the New York Times, BuzzFeed and the Guardian are participating in the program.

The new function will not only avoid the problem of slow loading time for linked stories, but will prevent users from leaking from Facebook when leaving to view a full story. That will help Facebook in its goal to be a one-stop-shop.

You might not even notice the change, but it signals a transformative relationship between media outlets, Facebook and the public.

The collaboration will be far from benign. It will have a devastating impact, seriously eroding the brands of the media companies and, over time, the connections readers have with them.

In short, the seeds of your newspaper’s demise are being planted by Facebook. Read more.