“You need to buy more stuff,” fashion industry says to working-from-home women

When Covid first hit, more women working at home stocked up on the softest, cosiest sweatpants they could find and stayed wrapped up in their comforting embrace for months. 

Initially, fashion companies pivoted, churning out casual clothing to meet demand and even endorsing the shift, suggesting it was time for unbridled consumption to end.

“I feel very strongly that when we come out at the other end, people’s values are really going to have shifted,” Vogue editor Anna Wintour said in April 2020. “I think it’s an opportunity for all of us to look at our industry and to look at our lives, and to rethink our values, and to really think about the waste, and the amount of money, and consumption, and excess that we have all indulged in and how we really need to rethink what this industry stands for.”

But as the pandemic has persisted, it has devastated the fashion industry. Consumers have been shopping less and overall spending has declined. As one analyst said, consumers have shifted to inconspicuous spending. That reduced industry revenues by an estimated $640 billion and profits by as much as 90% in 2020. 

Horrors! Fashion industry leaders have come to realize that promoting casualness and frugality will kill their businesses. They needed to up their game, to get people to care more about how they looked on Zoom, to buy for when they eventually leave the cocoon of their home office and reemerge in public.

So now the industry is going all out to convince women that the new Zoom-dominated business environment demands they shed their shapeless comfortable loungewear and return to glamorous outfits that will sparkle and shine, reinforce their power and strengthen their social identity. 

Some fashion cheerleaders are arguing that ramping up fashion choices is imperative to save fashion company standouts. Others say it’s needed to give people something to focus on that isn’t morbid and depressing or because we need to focus on a future of choices. But what it’s really all about is returning to an environment of conspicuous consumption.

This past weekend, I was struck by a story in the Wall Street Journal that illustrated this new posturing. 

“After a dispiriting year of living and working through video, women are investing in fashion and accessories that truly shine on-screen. How to make an impact from the waist up,” the paper announced.  “Now, thanks to some combination of optimism, sweatshirt fatigue and longing for a pre-pandemic world, many women are not only getting dressed for Zoom—they’re getting decked out.”

Featured in the story was a model in a $2,470 sweater from Alexander McQueen, a $545 necklace and a $505 choker.


Another recent WSJ story featured a model in a $7,000 jacket (you read that right, $7,000) and $2,000 shirt (you read that right, too, $2,000) all ready for a Zoom session. 

The industry isn’t just pushing expensive and extravagant clothes for the homebound. It’s hawking costly skin care treatments that will make women shine on screen. “Go for the glow,” the WSJ said. “A consistent beauty regimen is the secret to a dewy complexion that will radiate on screen,” said the WSJ.  Emphatic accessories “help you stand out from all the other tiny squares,” said Jennifer Behr, a New York designer.

Then for the truly insecure, the fashion industry says Zoom-time means it’s time for expensive surgery. 

“Zoom is making people notice all of their small imperfections,” New York dermatologist Dendy Engelman explained in the WSJ. “We are used to seeing our faces statically in the mirror, rather than dynamically as we do on video,” added New York plastic surgeon Adam Kolker. Movements and expressions “often demonstrate facial aging more vividly.”

Most popular cosmetic procedures, Kolker added, are “neuromodulators [like Botox] to decrease lines and injectable fillers [like Restylane and Juvederm] to minimize the perception of deeper wrinkles.” For Miami dermatologist Heather Woolery-Lloyd’s patients, Zoom has cast a spotlight on skin-tone and texture issues, which she addresses with chemical peels and microneedling.”

Or women can simply choose to use Zoom’s flattering “Touch Up My Appearance feature” to smooth over their appearance, making them look dewy and well-rested. It costs a lot less.

Lobbying for foreign interests: where are the patriots?



All for a few coins.

Michael Flynn, President Trump’s former national security advisor, had a lucrative $530,000 lobbying contract with Inovo BV, a Netherlands-based consulting firm owned by a Turkish national.

Trump’s former campaign chairman Paul Manafort and Manafort’s former business partner Rick Gates have pleaded not guilty to federal charges, including failing to register for lobbying they did for Viktor Yanukovych, the thoroughly corrupt former president of Ukraine, and his pro-Russian political party. A popular uprising ousted Yanukovych in 2014.


Anti-government protesters clash with the police at the central Kiev square in the Ukraine

Thousands of Syrians were dead and Jordan, Lebanon and Turkey were hosting Syrian refugees as Syria’s president, Bashar al-Assad, pursued a war to new heights of brutality.


Syrian refugees.

But the war and refugees weren’t U.S. lobbying firm Brown Lloyd James’ concern. For a fee of $5,000 a month, the firm promoted a positive image for Bashar al-Assad and his wife, Asma. The firm’s efforts paid off when American Vogue magazine published “A Rose in the Desert”, a fawning article about Asma, her British roots, designer fashions and good works.


“Asma al-Assad is glamorous, young, and very chic—the freshest and most magnetic of first ladies.” Asma al-Assad: A Rose in the Desert, Vogue.

The Vogue story praised the Assads as a “wildly democratic” family-focused couple who vacationed in Europe, fostered Christianity, were at ease with American celebrities, made theirs the “safest country in the Middle East,” and wanted to give Syria a “brand essence.”

American lobbying firms and so-called think tanks have shown time and time again that they have no compunction about fronting for vile foreign donors or representing foreign countries trying to minimize criticism of their human rights abuses or advance positions potentially inimical to American interests.


At least 77 U.S. firms have represented 170 governmental or pseudo-governmental entities of the Soviet Union/Russia trying to influence U.S. policy since 1950, according to the Center for Responsive Politics.

Early this year, the Egyptian government hired Washington, D.C.-based firm Weber Shandwick and then-subsidiary Cassidy & Associates to enhance public perception of Egypt and its intelligence agency.


Egyptian President Abdel-Fattah el-Sissi

Since Abdel-Fattah el-Sissi took office as president, the internal intelligence agency, Amn al-Watany, has lived up to its reputation for harassing veteran activists, worker organizations, professional unions and what remains of the student activist movement, according to World Politics Review, which analyzes critical global trends. Prominent dissidents—including iconic figures from the 2011 uprisings, such as the leaders of the April 6 Youth Movement—continue to be held in prisons or are subject to surveillance and control by the state security forces.

The Foreign Agents Registration Act (FARA) governs registration of agents for foreign interests. In its 2017 FARA filings, BLJ Worldwide said it represents the China-United States Exchange Foundation (CUSEF) a non-profit based in Hong Kong that describes itself as engaging in promoting relations and facilitating exchanges between China and the United States.

According to the filing, BLJ was very busy promoting China’s interests in the first half of 2017. The firm supported trips to China by reporters from all these U.S. media outlets: Slate; Quartz NFR; The Daily Beast; NBC News; Bloomberg; Businessweek; The New Yorker; The Des Moines Register; the Grand Rapids Free Press; the Chicago Tribune; and Independent Journal Review.

BLJ also hosted a dinner for representatives from CNN, Financial Times, the Economist, Associated Press, Bloomberg and CNBC.

AL-Monitor, which analyzes the trends shaping the future of the Middle East, won the 2017 Online Journalism Award for Explanatory Reporting for a series on how the Gulf States have been throwing money left and right in an effort to undercut Qatar in the eyes of President Donald Trump and undo Obama’s fledgling reconciliation with Iran.

According to Maplight, a non-profit which works to reveal the influence of money in politics, lobbyists for foreign interests gave more than $4.5 million to federal lawmakers and candidates during the 2016 election. Foreign lobbyists and their firms’ political action committees were also responsible for packaging a total of $5.9 million in donations for candidates and party committees, through an influence-enhancing tactic known as “bundling.”

Because the donations come from foreign governments’ U.S.-based lobbyists, they effectively circumvent American laws designed to bar direct foreign donations, Maplight reported. Under federal law, foreign nationals are prohibited from donating to any federal, state, or local campaigns, or political parties. But foreign governments frequently hire U.S. citizens to represent their interests, and those people face no such contribution ban.

Sen. Chuck Grassley (R-IA), chairman of the Senate Judiciary Committee, thinks he has a way to address all this. He wants to strengthen FARA. To that end, he has introduced legislation that would substantially increase FARA disclosure requirements.

But in my view the issue isn’t just disclosure. It’s also the willingness of American businesses to put the interests of foreign powers over those of the United States.

As citizens of the United States we should respect others and try to understand different viewpoints, but that doesn’t mean American lobbyists should take foreign money to advance the influence of foreign thugs and undermine U.S. interests.

Have they no shame?