There’s not just fake news out there. There’s also a lot of reporting that’s just plain unreliable and biased, but is accepted uncritically by people because it fits their preconceived expectations and those of their like-minded circle.

Tales of hate incidents, threats and intimidation of minorities abound, with many commentators suggesting there’s a linkage between the incidents and Donald Trump’s election.

Much of the recent debate has relied on data gathered by the Montgomery, Alabama-based Southern Poverty Law Center (SPLC).

On Nov. 29, the SPLC released reports “documenting (emphasis mine) how President-elect Donald Trump’s own words have sparked hate incidents across the country and had a profoundly negative effect on the nation’s schools”. The reports said that in the ten days after the election the SPLC counted 867 incidents of harassment and intimidation.

Most of the incidents cited by the SPLC involved anti-immigrant incidents (136), followed by anti-black (89) and anti-LGBT (43). A “Trump” category (41) referred to incidents where there was no clear defined target, like the vandalism of a “unity” sign in Connecticut, which the SPLC categorized as “pro-Trump vandalism”.

The New York Times jumped on the report, observing that, “Hate Crimes have surged across the country,” linking that assertion to the SPLC ‘s “hate crimes” reports and denouncing Trump for not being more aggressive in “condemning the hate talk and violence being done in his name.”

The New Yorker, citing the SPLC reports, said, “Since Donald Trump won the Presidential election, there has been a dramatic uptick in incidents of racist and xenophobic harassment across the country.”

“Hate, harassment incidents spike since Trump election”, CBS News reported, basing its report largely on SPLC’s data.

Willamette Week picked up the SPLC’s report, running a story headlined, “Report on Post-Election Hate Incidents Shows Oregon at Top of List; New Southern Poverty Law Center info paints alarming picture of Pacific Northwest.”

NPR’s All Things Considered also had a segment on the topic.

“Since Tuesday (Nov. 8), the Southern Poverty Law Center, which tracks hate groups, has counted some 250 incidents…. ,” said NPR’s Eyder Peralta. “While they have not verified all of them, they include anti-Semitic, anti-black, anti-Muslim messages and, in the case of a Michigan middle school, a lunchroom anti-immigrant taunt – build the wall.”

“I think that the emotions that were unleashed by the Trump campaign’s use of bigotry as a tool to get elected has reached every part of our society, “ said Heidi Beirich, an employee of the Southern Poverty Law Center (SPLC) described as an expert on various forms of extremism. “I think that the emotions that were unleashed by the Trump campaign’s use of bigotry as a tool to get elected has reached every part of our society.”

Because the SPLC is widely recognized as a reputable source, or because many media outlets have taken the easy way out and simply parroted the SPLC’s reports, the media have been awash in reports citing the SPLC data.

There’s one big problem. Media don’t note that the SPLC has not verified the incidents it cites so breathlessly as evidence of a spike in hate crimes..

On its website, the SPLC admits the hate incidents it cites came from news reports, social media, and direct submissions via SPLC’s #ReportHate page. “These incidents, aside from news reports, are largely anecdotal” and “…it was not possible to confirm the veracity of all reports” the SPLC says.

And there’s no way for the public to even read the details of all the reported incidents because the SPLC’s website doesn’t provide access to them.

There may, indeed, have been a recent rise in hate incidents, and the SPLC’s reports make for bone-chilling reading. But the reports don’t “document” hate incidents if the word is taken to mean providing hard evidence.

Hanna Goldfield addressed the critical need for writing to be accurate, even if an alternative version is more “beautiful” or makes a story stronger, in a piece she wrote for the New Yorker. “The conceit that one must choose facts or beauty—even if it’s beauty in the name of “Truth” or a true “idea”—is preposterous,” she said. “A good writer—with the help of a fact-checker and an editor, perhaps—should be able to marry the two, and a writer who refuses to even try is, simply, a hack.”

Reporters should also recognize that data sources are rarely neutral observers. the SPLC, for example, has a position to plead, a message to deliver in order to generate contributions, a desire to be quoted so its influence will be enhanced.

Paul Sperry, a former Washington bureau chief for Investor’s Business Daily, also points out that although the SPLC claims to be a nonpartisan civil rights law firm, it receives funding from leftist groups, including ones controlled by billionaire George Soros. And a review of Federal Election Commission records reveals that its board members contributed more than $13,400 to Hillary Clinton’s presidential campaigns.

In summary, there’s a lesson here for current and aspiring reporters. Reporters shouldn’t just accept and promote information that affirms their biases or makes for a story that attracts a lot of clicks.  That’s sloppy reporting that undermines trust in the media, and rightfully so.