If you don’t think political campaigns are tightly scripted, consider what Kamala Harris said in last night’s Democratic debate.

Acronym, which analyzes digital strategy and investments across the political spectrum, noted after the debate that the biggest breakout moment was when Harris went after Joe Biden on desegregation. In doing so, she drew on a story of her personal experience as a young girl who was bused to school that became a viral video clip.

Some viewers might have seen that moment as a deeply personal, spontaneous reaction by Harris that revealed her genuineness. Hardly.

As Acronym noted, “Her campaign team seemed *very* ready for the moment, sharing well-designed graphics on Facebook, Twitter, and Instagram, and quickly pushing out related t-shirts with her quote from the stage, “That little girl was me,” for sale.”

To help things along, Harris plugged her website in her closing remarks.

So much for spontaneity.